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My Story

Out of the 26 years I have spent so far on this planet, I wasted most of my time doing what my parents or this society wanted me to do.

Thankfully, my beautiful present is a result of whatever tiny things I did that I was passionate about. 


When I was doing the chartered accountancy course (equivalent to ACCA in UK or CPA in the US), I hadn’t even imagined that a few years after, I would be dating words, not numbers.

But as it turned out, here I’m — a benefits-driven copywriter who helps brands and individuals to communicate their brand story to individuals.

"Copywriting is fun and exciting. If done well, it can help your prospects in deciding,

But if taken lightly, it can come at your business biting. It’s not what you do when you are copywriting,

Persuading the right PEOPLE to take the right ACTION at the right TIME is the right definition of copywriting.”

The art of copywriting has allowed me to:

  • take on some amazing projects
  • work with super-cool and awesome clients
  • network with people across the world

When not working (which happens a lot since I am a strong believer in taking time off work), I watch cricket, read books or get lost in the beautiful Himalayas of Northern India (thanks to the mighty internet).

OK, enough about me. Now go ahead and tell me something about you. 😀

My Story

Out of the 26 years I have spent so far on this planet, I wasted most of my time doing what my parents or this society wanted me to do.

Thankfully, my beautiful present is a result of whatever tiny things I did that I was passionate about. 


When I was doing the chartered accountancy course (equivalent to ACCA in UK or CPA in the US), I hadn’t even imagined that a few years after, I would be dating words, not numbers.

But as it turned out, here I’m — a benefits-driven copywriter who helps brands and individuals to communicate their brand story to individuals.

People often ask me, “Hardik, what is copywriting? Is it copying someone else’s writing? Or is it something related to IP?”

My answer to them is simple:

“Copywriting is fun and exciting.

If done well, it can help your prospects in deciding,

But if taken lightly, it can come at your business biting.

It’s not what you do when you are copywriting,

Persuading the right PEOPLE to take the right ACTION at the right TIME is the right definition of copywriting.”

The art of copywriting has allowed me to:

  • Take on some amazing projects
  • Work with super-cool and awesome clients
  • Network with people across the world
  • Unlock new opportunities that never existed before

When not working (which happens a lot since I am a strong believer in taking time off work), I watch cricket, read books or get lost in the beautiful Himalayas of Northern India (thanks to the mighty internet).

OK, enough about me. Now go ahead and tell me something about you. 😀

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